Desktop PCs: Dell owners in Germany

Consumer Insights report

Desktop PCs: Dell owners in Germany

This report offers the reader a comprehensive overview of Dell owners in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Dell owners in Germany (''brand users'') against German desktop PC owners in general (''category users''), and the overall German consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on desktop PCs: Dell owners in Germany

  • Dell is more popular among Millennials than other desktop PC brands
  • 55% of Dell owners are male
  • Dell has a larger share of owners with a high income than other desktop PC brands
  • Dell owners are more likely to live in cities with over 1 million inhabitants than the average consumer
  • An honest and respectable life is less important to Dell owners than to other desktop PC owners

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