Desktop PCs: Apple (Mac) owners in Canada

Consumer Insights report

Desktop PCs: Apple (Mac) owners in Canada

This report offers the reader a comprehensive overview of Apple (Mac) owners in Canada: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Apple (Mac) owners in Canada (''brand users'') against Canadian desktop PC owners in general (''category users''), and the overall Canadian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on desktop PCs: Apple (Mac) owners in Canada

  • The share of desktop PC owners owning Apple (Mac) grew by 3 percentage points since 2021
  • Apple (Mac) is more popular among Generation Z than other desktop PC brands
  • Apple (Mac) has more male than female owners
  • A relatively high share of Apple (Mac) owners have a college degree
  • Success and career advancement are relatively important to Apple (Mac) owners

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