Laptops: Lenovo owners in the United Kingdom

Consumer Insights report

Laptops: Lenovo owners in the United Kingdom

This report offers the reader a comprehensive overview of Lenovo owners in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Lenovo owners in the United Kingdom (''brand users'') against UK laptop owners in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on laptops: Lenovo owners in the United Kingdom

  • The age distribution of Lenovo owners and laptop owners overall is fairly similar
  • There is a fairly even split of male and female Lenovo owners
  • Lenovo owners have a similar income distribution as laptop owners in general
  • Laptop owners in general and Lenovo owners specifically, live in similar type of communities
  • An honest and respectable life is more important to Lenovo owners than to other laptop owners

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