Laptops: Dell owners in Canada

Consumer Insights report

Laptops: Dell owners in Canada

This report offers the reader a comprehensive overview of Dell owners in Canada: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Dell owners in Canada (''brand users'') against Canadian laptop owners in general (''category users''), and the overall Canadian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on laptops: Dell owners in Canada

  • 37% of Dell owners are Millennials
  • There is a fairly even split of male and female Dell owners
  • Dell has a smaller share of owners with a low income than other laptop brands
  • 38% of Dell owners live in large cities
  • Career advancement is more important to Dell owners than to other laptop owners

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