Laptops: ASUS owners in Finland

Consumer Insights report

Laptops: ASUS owners in Finland

This report offers the reader a comprehensive overview of ASUS owners in Finland: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark ASUS owners in Finland (''brand users'') against Finnish laptop owners in general (''category users''), and the overall Finnish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on laptops: ASUS owners in Finland

  • 38% of ASUS owners are Millennials
  • There is a fairly even split of male and female ASUS owners
  • ASUS owners have a similar income distribution as laptop owners in general
  • Laptop owners in general and ASUS owners specifically, live in similar type of communities
  • Making their own decisions is an important aspect of life for 42% of ASUS owners

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