Laptops: Apple / Mac owners in the United Kingdom

Consumer Insights report

Laptops: Apple / Mac owners in the United Kingdom

This report offers the reader a comprehensive overview of Apple / Mac owners in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Apple / Mac owners in the United Kingdom (''brand users'') against UK laptop owners in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on laptops: Apple / Mac owners in the United Kingdom

  • The share of laptop owners owned Apple / Mac grew by 6 percentage points since 2021
  • Apple / Mac is more popular among Millennials than other laptop brands
  • 55% of Apple / Mac owners are female
  • A relatively high share of Apple / Mac owners have a college degree
  • Being successful is more important to Apple / Mac owners than to other laptop owners

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FURTHER REPORTS

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