Tablets: Amazon / Amazon Fire owners in the United States

Consumer Insights report

Tablets: Amazon / Amazon Fire owners in the United States

This report offers the reader a comprehensive overview of Amazon / Amazon Fire owners in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon / Amazon Fire owners in the United States (''brand users'') against U.S. tablet owners in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on tablets: Amazon / Amazon Fire owners in the United States

  • The share of tablet owners owning Amazon / Amazon Fire declined by 5 percentage points since Q1 of 2021
  • Amazon / Amazon Fire is more popular among Millennials than other tablet brands
  • 54% of Amazon / Amazon Fire owners are female
  • 43% of Amazon / Amazon Fire owners have a college degree
  • A happy relationship is an important aspect of life for 52% of Amazon / Amazon Fire owners

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