Speakers: Bose owners in the United States

Consumer Insights report

Speakers: Bose owners in the United States

This report offers the reader a comprehensive overview of Bose owners in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Bose owners in the United States (''brand users'') against U.S. owners of speakers in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on speakers: Bose owners in the United States

  • The share of owners of speakers owning Bose grew by 1 percentage points since Q1 of 2021
  • Bose has a high share of owners that are Millennials compared to the total online population
  • Compared to other speaker brands, Bose has a relatively high share of male owners
  • A relatively high share of Bose owners have a college degree
  • Similar aspects of life are important to Bose owners and other owners of speakers

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