Speakers: Amazon owners in the United States

Consumer Insights report

Speakers: Amazon owners in the United States

This report offers the reader a comprehensive overview of Amazon owners in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon owners in the United States (''brand users'') against U.S. owners of speakers in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on speakers: Amazon owners in the United States

  • Amazon is more popular among Millennials than other speaker brands
  • There is a fairly even split of male and female Amazon owners
  • Amazon has a larger share of owners with a high income than other speaker brands
  • Amazon owners are more likely to live in cities and urban areas than owners of speakers in general
  • Being successful is an important aspect of life for 44% of Amazon owners

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