Headphones: Skullcandy users in the United States

Consumer Insights report

Headphones: Skullcandy users in the United States

This report offers the reader a comprehensive overview of Skullcandy users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Skullcandy users in the United States (''brand users'') against U.S. headphone users in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on headphones: Skullcandy users in the United States

  • The share of headphone users using Skullcandy declined by 2 percentage points since Q1 of 2021
  • Skullcandy has a high share of users that are Millennials compared to the total online population
  • There is a fairly even split of male and female Skullcandy users
  • 45% of Skullcandy users have an upper secondary education with the permission to go to university
  • Learning new things is more important to Skullcandy users than to other headphone users

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