Headphones: Audio Technica users in the United States

Consumer Insights report

Headphones: Audio Technica users in the United States

This report offers the reader a comprehensive overview of Audio Technica users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Audio Technica users in the United States (''brand users'') against U.S. headphone users in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on headphones: Audio Technica users in the United States

  • The share of headphone users using Audio Technica grew by 3 percentage points since Q1 of 2021
  • Audio Technica is more popular among Millennials than other headphone brands
  • Audio Technica is more popular among male headphone users than female headphone users
  • A relatively high share of Audio Technica users have a college degree
  • Success and career advancement are relatively important to Audio Technica users

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