Wearables: Garmin users in the United States

Consumer Insights report

Wearables: Garmin users in the United States

Garmin is one of the top five most used wearable brands in the United States. Founded in 1989, the American technology company has users from all age groups. Health and fitness are one of the most common interests among Garmin users in the U.S. who also like to play sports.

This report provides insights about Garmin in the wearables market in the United States.

Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of March 2025.


Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

Table of contents

Selected insights on wearables: Garmin users in the United States

  • Garmin is more popular among male users of wearables than female users of wearables
  • Compared to the average consumer, Garmin users are relatively likely to live in a nuclear family
  • Outdoor activities are a relatively popular hobby among Garmin users

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