Consumer Insights report
This report offers the reader a comprehensive overview of Fitbit users in Canada: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Fitbit users in Canada (''brand users'') against Canadian users of wearables in general (''category users''), and the overall Canadian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
Selected insights on wearables: Fitbit users in Canada
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