Wearables: Fitbit users in Canada

Consumer Insights report

Wearables: Fitbit users in Canada

Fitbit belongs to the top wearable tracking systems on the market. These devices allow you to track physical activities by evaluating user data through the smartphone app. Get relevant data on Canadian Fitbit users with this report, which covers a demographic profile of Fitbit users, detailed lifestyle information, as well as key marketing touchpoints.

Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of March 2025.


Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

Table of contents

Selected insights on wearables: Fitbit users in Canada

  • Fitbit is more popular among female users of wearables than male users of wearables
  • Compared to other users of wearables, Fitbit users are relatively likely to live in a couple household
  • Reading is a relatively popular hobby among Fitbit users

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