Wearables: Apple users in the United States

Consumer Insights report

Wearables: Apple users in the United States

This report offers the reader a comprehensive overview of Apple users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Apple users in the United States (''brand users'') against U.S. users of wearables in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Selected insights on wearables: Apple users in the United States

  • The share of users of wearables using Apple grew by 19 percentage points since 2021
  • Apple is more popular among Generation Z than other wearable brands
  • There is a fairly even split of male and female Apple users
  • A relatively high share of Apple users have a college degree
  • Being successful is more important to Apple users than to other users of wearables

Report this content
FURTHER REPORTS

Recommended and recent reports

  • e-readers
  • Consumer electronics & technology in Belgium
  • Consumer electronics in the Asia-Pacific region
  • Smart wearables in the Asia-Pacific region
  • Wearables
  • Wearables in the UK
  • Wearables in the U.S.
  • Apple Mac
  • Apple in the U.S.
  • Apple
  • Apple in the UK
  • Google, Amazon, Meta, Apple, and Microsoft (GAMAM)
  • Apple - Environmental Progress Report 2024
  • Fitbit
  • iPhone
  • iPad
  • Smartwatches
  • Consumer electronics e-commerce in the United States
  • Fitness trackers
  • Consumer electronics

Recommended statistics

You may also be interested in...

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Statista report shop Go to reports

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)

Menu