Online payment: Klarna users in Germany

Consumer Insights report

Online payment: Klarna users in Germany

This report offers the reader a comprehensive overview of Klarna users in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Klarna users in Germany (''brand users'') against German online payment users in general (''category users''), and the overall German consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online payment: Klarna users in Germany

  • The age distribution of Klarna users and online payment users overall is fairly similar
  • Compared to other online payment services, Klarna has a relatively high share of female users
  • Klarna users have a similar income distribution as online payment users in general
  • Online payment users in general and Klarna users specifically, live in similar type of communities
  • A happy relationship is an important aspect of life for 60% of Klarna users

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