Online payment: Klarna users in Austria

Consumer Insights report

Online payment: Klarna users in Austria

This report offers the reader a comprehensive overview of Klarna users in Austria: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Klarna users in Austria (''brand users'') against Austrian online payment users in general (''category users''), and the overall Austrian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online payment: Klarna users in Austria

  • The share of online payment users using Klarna declined by 4 percentage points since Q4 of 2021
  • 39% of Klarna users are Millennials
  • Klarna is more popular among female online payment users than male online payment users
  • The education level of Klarna users and online payment users are similar
  • Similar aspects of life are important to Klarna users and other online payment users

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