Online payment: Apple Pay users in the United States

Consumer Insights report

Online payment: Apple Pay users in the United States

This report offers the reader a comprehensive overview of Apple Pay users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Apple Pay users in the United States (''brand users'') against U.S. online payment users in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online payment: Apple Pay users in the United States

  • Apple Pay is more popular among Generation Z than other online payment services
  • A relatively high share of Apple Pay users have a college degree
  • Apple Pay users are more likely to live in cities and urban areas than online payment users in general
  • Instagram is more popular among Apple Pay users than the average online payment user

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