Online payment: Apple Pay users in the United Kingdom

Consumer Insights report

Online payment: Apple Pay users in the United Kingdom

This report offers the reader a comprehensive overview of Apple Pay users in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Apple Pay users in the United Kingdom (''brand users'') against UK online payment users in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online payment: Apple Pay users in the United Kingdom

  • Apple Pay is more popular among Generation Z than other online payment services
  • A relatively high share of Apple Pay users have a college degree
  • 23% of Apple Pay users live in small towns
  • Snapchat is more popular among Apple Pay users than the average online payment user

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