Online payment: Apple Pay users in Germany

Consumer Insights report

Online payment: Apple Pay users in Germany

This report offers the reader a comprehensive overview of Apple Pay users in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Apple Pay users in Germany (''brand users'') against German online payment users in general (''category users''), and the overall German consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online payment: Apple Pay users in Germany

  • The share of online payment users using Apple Pay grew by 10 percentage points since 2021
  • Apple Pay is more popular among Millennials than other online payment services
  • There is a fairly even split of male and female Apple Pay users
  • A relatively high share of Apple Pay users have a college degree
  • Success and career advancement are relatively important to Apple Pay users

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