Online payment: Apple Pay users in Germany

Consumer Insights report

Online payment: Apple Pay users in Germany

This report offers the reader a comprehensive overview of Apple Pay users in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Apple Pay users in Germany (''brand users'') against German online payment users in general (''category users''), and the overall German consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online payment: Apple Pay users in Germany

  • Apple Pay is more popular among Generation Z than other online payment services
  • A relatively high share of Apple Pay users have a college degree
  • Apple Pay users are more likely to live in cities with over 1 million inhabitants than online payment users in general
  • Snapchat is more popular among Apple Pay users than the average online payment user

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