Online payment: Amazon Pay users in the United States

Consumer Insights report

Online payment: Amazon Pay users in the United States

This report offers the reader a comprehensive overview of Amazon Pay users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon Pay users in the United States (''brand users'') against U.S. online payment users in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on online payment: Amazon Pay users in the United States

  • Amazon Pay is more popular among Millennials than other online payment services
  • Amazon Pay is more popular among male online payment users than female online payment users
  • Amazon Pay has a larger share of users with a high income than other online payment services
  • Amazon Pay users are more likely to live in cities and urban areas than online payment users in general
  • Success and career advancement are relatively important to Amazon Pay users

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