Online payment: Amazon Pay users in the United States

Consumer Insights report

Online payment: Amazon Pay users in the United States

Amazon Pay is one of the top five leading online payment services in the United States. Launched in 2007 by Amazon, the brand attracts male and female consumers in equal shares. People from all age groups pay for their groceries, shopping, and other services with Amazon Pay in the U.S., and some of their most common interests include music, food, and video games.
Check out more exciting analysis of Amazon Pay in the United States online payment market with this report.

Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of March 2025.


Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

Table of contents

Selected insights on online payment: Amazon Pay users in the United States

  • Amazon Pay is more popular among male online payment users than female online payment users
  • Compared to other online payment users, Amazon Pay users are relatively likely to live in a nuclear family
  • Tech or computers are relatively popular hobbies among Amazon Pay users

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