Online payment: Amazon Pay users in Spain

Consumer Insights report

Online payment: Amazon Pay users in Spain

This report offers the reader a comprehensive overview of Amazon Pay users in Spain: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon Pay users in Spain (''brand users'') against Spanish online payment users in general (''category users''), and the overall Spanish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on online payment: Amazon Pay users in Spain

  • 40% of Amazon Pay users are part of Generation X
  • 53% of Amazon Pay users are male
  • Amazon Pay has a smaller share of users with a low income than other online payment services
  • 32% of Amazon Pay users live in large cities
  • Making their own decisions is less important to Amazon Pay users than to other online payment users

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