Online payment: Amazon Pay users in Germany

Consumer Insights report

Online payment: Amazon Pay users in Germany

This report offers the reader a comprehensive overview of Amazon Pay users in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon Pay users in Germany (''brand users'') against German online payment users in general (''category users''), and the overall German consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online payment: Amazon Pay users in Germany

  • Amazon Pay is more popular among Millennials than other online payment services
  • A relatively high share of Amazon Pay users have a college degree
  • Online payment users in general and Amazon Pay users specifically, live in a similar type of community
  • LinkedIn is more popular among Amazon Pay users than the average online payment user

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