Online payment: Amazon Pay users in Germany

Consumer Insights report

Online payment: Amazon Pay users in Germany

This report offers the reader a comprehensive overview of Amazon Pay users in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon Pay users in Germany (''brand users'') against German online payment users in general (''category users''), and the overall German consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on online payment: Amazon Pay users in Germany

  • Amazon Pay has a high share of users that are Millennials compared to the total online population
  • There is a fairly even split of male and female Amazon Pay users
  • Amazon Pay has a larger share of users with a high income than other online payment services
  • Online payment users in general and Amazon Pay users specifically, live in similar type of communities
  • Being successful is more important to Amazon Pay users than to other online payment users

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