Airlines: Lufthansa customers in Italy

Consumer Insights report

Airlines: Lufthansa customers in Italy

This report offers the reader a comprehensive overview of Lufthansa customers in Italy: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Lufthansa customers in Italy (''brand users'') against Italian airline customers in general (''category users''), and the overall Italian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on airlines: Lufthansa customers in Italy

  • Lufthansa is more popular among Millennials than other airlines
  • Lufthansa is more popular among male airline customers than female airline customers
  • Lufthansa has a larger share of customers with a high income than other airlines
  • Lufthansa customers are more likely to live in cities with over 1 million inhabitants than airline customers in general
  • A happy relationship is less important to Lufthansa customers than to other airline customers

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