Airlines: Iberia customers in Spain

Consumer Insights report

Airlines: Iberia customers in Spain

This report offers the reader a comprehensive overview of Iberia customers in Spain: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Iberia customers in Spain (''brand users'') against Spanish airline customers in general (''category users''), and the overall Spanish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on airlines: Iberia customers in Spain

  • The share of airline customers using Iberia grew by 2 percentage points since Q1 of 2021
  • Iberia has a high share of customers that are Millennials compared to the total online population
  • There is a fairly even split of male and female Iberia customers
  • A relatively high share of Iberia customers have a college degree
  • Career advancement is more important to Iberia customers than to other airline customers

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