Airlines: Iberia customers in Spain

Selected insights on airlines: Iberia customers in Spain

• Iberia has a high share of customers that are Millennials compared to the total online population
• There is a fairly even split of male and female Iberia customers
• Iberia has a larger share of customers with a high income than other airlines
• Iberia customers are more likely to live in cities with over 1 million inhabitants than the average consumer
• Career advancement is more important to Iberia customers than to other airline customers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors