Airlines: Edelweiss Air customers in Switzerland

Selected insights on airlines: Edelweiss Air customers in Switzerland

• 38% of Edelweiss Air customers are Millennials
• 53% of Edelweiss Air customers are male
• Just like airline customers in general, Edelweiss Air customers are relatively unlikely to have a low income
• Edelweiss Air customers are more likely to live in small towns than airline customers in general
• Having a good time is less important to Edelweiss Air customers than to other airline customers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors