Airlines: easyJet customers in Spain

Selected insights on airlines: easyJet customers in Spain

• easyJet is more popular among Generation Z than other airlines
• Compared to other airlines, easyJet has a relatively high share of female customers
• easyJet has a larger share of customers with a high income than other airlines
• easyJet customers are more likely to live in cities with over 1 million inhabitants than airline customers in general
• An honest and respectable life is less important to easyJet customers than to other airline customers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors