Airlines: British Airways customers in the United Kingdom

Selected insights on airlines: British Airways customers in the United Kingdom

• British Airways is more popular among Millennials than other airlines
• 54% of British Airways customers are male
• British Airways has a larger share of customers with a high income than other airlines
• British Airways customers are more likely to live in cities and urban areas than airline customers in general
• An honest and respectable life is less important to British Airways customers than to other airline customers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors