Airlines: British Airways customers in the United Kingdom

Consumer Insights report

Airlines: British Airways customers in the United Kingdom

This report offers the reader a comprehensive overview of British Airways customers in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark British Airways customers in the United Kingdom (''brand users'') against UK airline customers in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on airlines: British Airways customers in the United Kingdom

  • British Airways is more popular among Millennials than other airlines
  • 54% of British Airways customers are male
  • British Airways has a larger share of customers with a high income than other airlines
  • British Airways customers are more likely to live in cities and urban areas than airline customers in general
  • An honest and respectable life is less important to British Airways customers than to other airline customers

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