Airlines: Austrian Airlines customers in Austria

Consumer Insights report

Airlines: Austrian Airlines customers in Austria

This report offers the reader a comprehensive overview of Austrian Airlines customers in Austria: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Austrian Airlines customers in Austria (''brand users'') against Austrian airline customers in general (''category users''), and the overall Austrian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on airlines: Austrian Airlines customers in Austria

  • The share of airline customers using Austrian Airlines declined by 1 percentage points since Q1 of 2021
  • Austrian Airlines has a high share of customers that are Millennials compared to the total online population
  • 54% of Austrian Airlines customers are male
  • 41% of Austrian Airlines customers have a college degree
  • Having a good time is an important aspect of life for 40% of Austrian Airlines customers

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