Social media: YouTube users in Finland

Consumer Insights report

Social media: YouTube users in Finland

This report offers the reader a comprehensive overview of YouTube users in Finland: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark YouTube users in Finland (''brand users'') against Finnish social media users in general (''category users''), and the overall Finnish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on social media: YouTube users in Finland

  • 34% of YouTube users are Millennials
  • 53% of YouTube users are male
  • Consumers with a low income make up 36% of YouTube users
  • Social media users in general and YouTube users specifically, live in similar type of communities
  • Similar aspects of life are important to YouTube users and other social media users

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