Social media: Pinterest users in Spain

Consumer Insights report

Social media: Pinterest users in Spain

This report offers the reader a comprehensive overview of Pinterest users in Spain: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Pinterest users in Spain (''brand users'') against Spanish social media users in general (''category users''), and the overall Spanish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on social media: Pinterest users in Spain

  • Pinterest is more popular among Generation Z than other social networks
  • Pinterest is more popular among female social media users than male social media users
  • Pinterest users have a similar income distribution as social media users in general
  • Social media users in general and Pinterest users specifically, live in similar type of communities
  • Career advancement is more important to Pinterest users than to other social media users

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