Social media: LinkedIn users in Italy

Consumer Insights report

Social media: LinkedIn users in Italy

This report offers the reader a comprehensive overview of LinkedIn users in Italy: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark LinkedIn users in Italy (''brand users'') against Italian social media users in general (''category users''), and the overall Italian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on social media: LinkedIn users in Italy

  • 42% of LinkedIn users are part of Generation X
  • 54% of LinkedIn users are male
  • LinkedIn has a larger share of users with a high income than other social networks
  • LinkedIn users are more likely to live in cities with over 1 million inhabitants than social media users in general
  • An honest and respectable life is less important to LinkedIn users than to other social media users

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