Video-on-demand: Microsoft Store users in the United States

Consumer Insights report

Video-on-demand: Microsoft Store users in the United States

This report offers the reader a comprehensive overview of Microsoft Store users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Microsoft Store users in the United States (''brand users'') against U.S. video-on-demand users in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on video-on-demand: Microsoft Store users in the United States

  • Microsoft Store is more popular among Millennials than other video-on-demand services
  • A relatively high share of Microsoft Store users have a college degree
  • Microsoft Store users are more likely to live in cities and urban areas than video-on-demand users in general
  • Twitch is more popular among Microsoft Store users than the average video-on-demand user

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