Video-on-demand: Netflix users in the United States

Consumer Insights report

Video-on-demand: Netflix users in the United States

This report offers the reader a comprehensive overview of Netflix users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Netflix users in the United States (''brand users'') against U.S. video-on-demand users in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Selected insights on video-on-demand: Netflix users in the United States

  • The age distribution of Netflix users and video-on-demand users overall is fairly similar
  • There is a fairly even split of male and female Netflix users
  • Just like video-on-demand users in general, Netflix users are relatively likely to have a high income
  • Video-on-demand users in general and Netflix users specifically, live in a similar type of communitiy
  • Similar aspects of life are important to Netflix users and other video-on-demand users

Report this content
FURTHER REPORTS

Recommended and recent reports

  • Radio advertising in Germany
  • Toys and games market in Mexico
  • Sports on TV in the U.S.
  • Netflix
  • Video gaming in the United States
  • Media usage in the United States
  • Walt Disney Company
  • Streaming in the United States
  • Radio in the U.S.
  • Music consumption in the U.S.
  • Mobile apps in the United Kingdom (UK)
  • Video streaming in the United Kingdom
  • Video gaming in the United Kingdom (UK)
  • Online video market in China
  • Media usage in Germany
  • Online radio in the U.S.
  • Disney Plus
  • Digital music in the United Kingdom (UK)
  • PlayStation
  • Video streaming in Europe

Recommended statistics

You may also be interested in...

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Statista report shop Go to reports

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Ayana Mizuno
Ayana Mizuno
Junior Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)