Video-on-demand: Disney+ users in the United Kingdom

Consumer Insights report

Video-on-demand: Disney+ users in the United Kingdom

This report offers the reader a comprehensive overview of Disney+ users in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Disney+ users in the United Kingdom (''brand users'') against UK video-on-demand users in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on video-on-demand: Disney+ users in the United Kingdom

  • Disney+ has a high share of users that are Millennials compared to the total online population
  • 51% of Disney+ users have a college degree
  • Video-on-demand users in general and Disney+ users specifically, live in a similar type of community
  • TikTok is more popular among Disney+ users than the average video-on-demand user

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