Video-on-demand: Apple TV+ users in the United States

Consumer Insights report

Video-on-demand: Apple TV+ users in the United States

This report offers the reader a comprehensive overview of Apple TV+ users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Apple TV+ users in the United States (''brand users'') against U.S. video-on-demand users in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on video-on-demand: Apple TV+ users in the United States

  • Apple TV+ has a high share of users that are Millennials compared to the total online population
  • A relatively high share of Apple TV+ users have a college degree
  • Apple TV+ users are more likely to live in cities and urban areas than video-on-demand users in general
  • X (Twitter) is more popular among Apple TV+ users than the average video-on-demand user

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