Video-on-demand: Amazon Prime Video users in Germany

Consumer Insights report

Video-on-demand: Amazon Prime Video users in Germany

This report offers the reader a comprehensive overview of Amazon Prime Video users in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon Prime Video users in Germany (''brand users'') against German video-on-demand users in general (''category users''), and the overall German consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on video-on-demand: Amazon Prime Video users in Germany

  • The share of video-on-demand users using Amazon Prime Video grew by 1 percentage points since Q1 of 2021
  • Like other video-on-demand services, Amazon Prime Video has a high share of users that are Millennials
  • There is a fairly even split of male and female Amazon Prime Video users
  • The education level of Amazon Prime Video users and video-on-demand users are similar
  • A happy relationship is an important aspect of life for 56% of Amazon Prime Video users

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