Digital music: Spotify users in Switzerland

Consumer Insights report

Digital music: Spotify users in Switzerland

This report offers the reader a comprehensive overview of Spotify users in Switzerland: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Spotify users in Switzerland (''brand users'') against Swiss digital music buyers in general (''category users''), and the overall Swiss consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on digital music: Spotify users in Switzerland

  • Spotify is more popular among Generation Z than other digital music services
  • 54% of Spotify users are male
  • Compared to the average consumer, Spotify users are less likely to have a low income
  • 35% of Spotify users live in small towns
  • A happy relationship is more important to Spotify users than to other digital music buyers

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