L.E.K. Executive Insights Volume XIII, Issue 14

The rapid adoption of smart phones and tablets is changing how consumers are engaging brands and making purchases. With a million smartphones being sold every month in the U.S. today, we predict more than half of U.S. consumers will be using mobile devices regularly for shopping within the next five years. To gain perspective on this consumer shift, L.E.K. Consulting surveyed 1,600 U.S. consumers to better understand how mobile technology is changing consumers’ decision-making and purchase behavior.