Video-on-demand: iTunes users in the United Kingdom

Consumer Insights report

Video-on-demand: iTunes users in the United Kingdom

This report covers iTunes in the video-on-demand market of the United Kingdom. Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of March 2025.


Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

Table of contents

Selected insights on video-on-demand: iTunes users in the United Kingdom

  • iTunes has more male than female users
  • Compared to other video-on-demand users, iTunes users are relatively likely to live in a nuclear family
  • Shopping is a relatively popular hobby among iTunes users

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