Video-on-demand: Apple TV+ users in Germany

Consumer Insights report

Video-on-demand: Apple TV+ users in Germany

This report offers the reader a comprehensive overview of Apple TV+ users in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Apple TV+ users in Germany (''brand users'') against German video-on-demand users in general (''category users''), and the overall German consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on video-on-demand: Apple TV+ users in Germany

  • Apple TV+ is more popular among Millennials than other video-on-demand services
  • A relatively high share of Apple TV+ users have a college degree
  • Apple TV+ users are more likely to live in cities with over 1 million inhabitants than video-on-demand users in general
  • X (Twitter) is more popular among Apple TV+ users than the average video-on-demand user

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