Video-on-demand: Amazon Prime Video users in France

Consumer Insights report

Video-on-demand: Amazon Prime Video users in France

This report offers the reader a comprehensive overview of Amazon Prime Video users in France: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon Prime Video users in France (''brand users'') against French video-on-demand users in general (''category users''), and the overall French consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on video-on-demand: Amazon Prime Video users in France

  • Like other video-on-demand services, Amazon Prime Video has a high share of users that are Millennials
  • 54% of Amazon Prime Video users are male
  • Amazon Prime Video users have a similar income distribution as video-on-demand users in general
  • Video-on-demand users in general and Amazon Prime Video users specifically, live in a similar type of communitiy
  • A happy relationship is an important aspect of life for 53% of Amazon Prime Video users

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