Video-on-demand: Amazon Prime Video users in Spain

Consumer Insights report

Video-on-demand: Amazon Prime Video users in Spain

This report offers the reader a comprehensive overview of Amazon Prime Video users in Spain: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon Prime Video users in Spain (''brand users'') against Spanish video-on-demand users in general (''category users''), and the overall Spanish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on video-on-demand: Amazon Prime Video users in Spain

  • The age distribution of Amazon Prime Video users and video-on-demand users overall is fairly similar
  • 54% of Amazon Prime Video users are male
  • Just like video-on-demand users in general, Amazon Prime Video users are relatively unlikely to have a low income
  • Video-on-demand users in general and Amazon Prime Video users specifically, live in a similar type of communitiy
  • Similar aspects of life are important to Amazon Prime Video users and other video-on-demand users

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