Social media: YouTube users in France

Consumer Insights report

Social media: YouTube users in France

This report offers the reader a comprehensive overview of YouTube users in France: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark YouTube users in France (''brand users'') against French social media users in general (''category users''), and the overall French consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on social media: YouTube users in France

  • YouTube is more popular among Generation Z than other social networks
  • There is a fairly even split of male and female YouTube users
  • YouTube users have a similar income distribution as social media users in general
  • Social media users in general and YouTube users specifically, live in similar type of communities
  • Being successful is more important to YouTube users than to other social media users

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