Social media: YouTube users in France

Consumer Insights report

Social media: YouTube users in France

This report offers the reader a comprehensive overview of YouTube users in France: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark YouTube users in France (''brand users'') against French social media users in general (''category users''), and the overall French consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on social media: YouTube users in France

  • The current share of social media users using YouTube is fairly similar to Q1 of 2024
  • YouTube is more popular among Generation Z than other social networks
  • There is a fairly even split of male and female YouTube users
  • A relatively high share of YouTube users have a college degree
  • Being successful is more important to YouTube users than to other social media users

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FURTHER REPORTS

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