Social media: Yandex.Zen users in Russia

This report offers the reader a comprehensive overview of Yandex.Zen users in Russia: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints.
Additionally, the report allows the reader to benchmark Yandex.Zen users in Russia (''brand users'') against Russian social media users in general (''category users''), and the overall Russian onliner, labelled as ''all respondents'' in the charts.

The report is updated quarterly and is based on data from the Statista Global Consumer Survey, an international survey that covers more than 15,000 brands across 56 countries.

Overview

• Introduction
• Key findings

• Brand usage
• General demographics
• Life stages
• Income
• Household classification
• Type of community

• Attitudes
• Hobbies & Interests
• Attitudes towards innovation
• Life values

• Internet usage by device
• Social media usage
• Media usage
• Advertising touchpoints

• Global Consumer Survey
• Methodology
• Authors

Demographic Profile

• Top 10 most used social networks in Russia
• Gender
• Age
• Household size
• Community
• Age of consumers in Russia
• Share of consumers in Russia in the low, middle and high thirds of monthly household gross income
• Type of households in which consumers in Russia live
• Communities in Russia where consumers live

• Agreement with statements in Russia
• Top 10 hobbies and interests of Yandex.Zen customers in Russia
• Agreement with statements on innovation by consumers in Russia
• Most important aspects of life for consumers in Russia

• Type of device consumers in Russia use regularly to access the internet
• Social media activities in Russia by type
• Type of media, consumers in Russia have been using in the past 4 weeks
• Top 10 places where Yandex.Zen customers in Russia have seen adverts in the past 4 weeks