Social media: X (Twitter) users in the United Kingdom

Consumer Insights report

Social media: X (Twitter) users in the United Kingdom

United Kingdom is one of the biggest markets of Twitter worldwide. The American social networking service has over 15 million users in the UK, making it its single biggest market in Europe. It thus comes as no surprise that Twitter is one of the five most used social networks in the UK.

The microblogging service attracts consumers from various demographic profiles in the UK, living in towns, rural and urban communities. Many of the social network’s users in the European country are interested in music, food, and reading or writing.

Check out further insights about Twitter in the social networks market of the United Kingdom with our report.

Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of March 2025.


Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

Table of contents

Selected insights on social media: X (Twitter) users in the United Kingdom

  • X (Twitter) is more popular among male social media users than female social media users
  • Compared to other social media users, X (Twitter) users are relatively likely to live in a nuclear family
  • Tech or computers are relatively popular hobbies among X (Twitter) users

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