Social media: X (Twitter) users in France

Consumer Insights report

Social media: X (Twitter) users in France

This report offers the reader a comprehensive overview of X (Twitter) users in France: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark X (Twitter) users in France (''brand users'') against French social media users in general (''category users''), and the overall French consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on social media: X (Twitter) users in France

  • The current share of social media users using X (Twitter) is fairly similar to Q1 of 2024
  • X (Twitter) is more popular among Generation Z than other social networks
  • X (Twitter) is more popular among male social media users than female social media users
  • A relatively high share of X (Twitter) users have a college degree
  • Being successful is more important to X (Twitter) users than to other social media users

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FURTHER REPORTS

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