Social media: TikTok users in the United States

Consumer Insights report

Social media: TikTok users in the United States

This report offers the reader a comprehensive overview of TikTok users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark TikTok users in the United States (''brand users'') against U.S. social media users in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on social media: TikTok users in the United States

  • The current share of social media users using TikTok is fairly similar to Q1 of 2024
  • TikTok is more popular among Generation Z than other social networks
  • Compared to other social networks, TikTok has a relatively high share of female users
  • The education level of TikTok users and social media users are similar
  • Being successful is more important to TikTok users than to other social media users

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