Social media: TikTok users in the United Kingdom

Consumer Insights report

Social media: TikTok users in the United Kingdom

This report offers the reader a comprehensive overview of TikTok users in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark TikTok users in the United Kingdom (''brand users'') against UK social media users in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on social media: TikTok users in the United Kingdom

  • TikTok is more popular among Generation Z than other social networks
  • 56% of TikTok users are female
  • TikTok users have a similar income distribution as social media users in general
  • Social media users in general and TikTok users specifically, live in similar type of communities
  • Being successful is more important to TikTok users than to other social media users

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