Social media: Reddit users in Germany

Consumer Insights report

Social media: Reddit users in Germany

This report offers the reader a comprehensive overview of Reddit users in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Reddit users in Germany (''brand users'') against German social media users in general (''category users''), and the overall German consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on social media: Reddit users in Germany

  • Reddit is more popular among Generation Z than other social networks
  • A relatively high share of Reddit users have a college degree
  • Reddit users are more likely to live in cities with over 1 million inhabitants than social media users in general
  • 83% of Reddit consumers are also active on YouTube

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